Thursday, June 16, 2011

Cost of prom rises, leaving many kids left out

http://money.cnn.com/2011/06/16/pf/cost_of_prom/index.htm?source=cnn_bin&hpt=hp_bn3

The reality is that those "midnight masquerades," "enchantments under the sea" and "midsummer night's dreams" have become the latest battleground between the haves and have-nots in this country.

Between tickets, attire, shoes, accessories, flowers, limousines, photographers and after-parties, the average family with a high school student attending the prom spent a whopping $807 this year, according to a recent survey by Visa.

But nearly a quarter of families spent nothing at all -- because they could not afford to let the kids go. "Some people are opting out entirely because times are tight and the social cost of admission is so high now," said Jason Alderman, director of Visa's financial education programs.

1 comment:

Pat Mathews said...

We never had limos and photographers in 1957. Dad snapped the picture - one picture, the boy bought a flower to wear on your dress and the girl bought him a boutonniere - generally, as the song says, "a pink carnation" or something of the kind, and they went in the boy's car or, often enough, in his father's car, borrowed for the night.

The prom dress might have matching shoes or they just might be the girl's summer dress shoes. Now, the prom dress cost money. That hasn't changed. And the girl had to get her hair done. Though she would do her own makeup as a matter of course.

The extravagant proms priced out of reach are a relic of the last decade, I think.