Advertise on NYTimes.com Atop TV Sets, a Power Drain That Runs Nonstop

http://www.nytimes.com/2011/06/26/us/26cable.html?pagewanted=1&_r=2&hp

The biggest challenge in reducing energy use is maintaining the rapid response time now expected of home entertainment systems, Mr. Turner said. “People are used to the idea that computers take some time to boot up,” he said, “but they expect the TV to turn on instantly.”