We're Suckers

http://www.usatoday.com/money/books/reviews/2009-04-12-infomercial-history_N.htm

"Last year, more than 30% of Americans ordered a product from a television infomercial.

Ever wonder why we're such easy marks? Former Radar magazine editor Remy Stern has an answer. His new book examines the evolution of the infomercial from birth to where it is today, a $100 billion industry."