Moose Problem, Even More Clearly Stated

http://www.fivethirtyeight.com/2008/09/dems-must-give-voters-explicit.html

"When facts are used to discredit Sarah Palin, emotion trumps facts. The instinct is to defend against the facts. Consider: you meet someone and like him or her on a gut level. A stranger – someone who doesn’t have built-up personal credibility with you – gives you a list of reasons not to like that person. How do you react?

On an emotional level, you want them to be wrong, and you will take every possible favorable inference on the likable person’s behalf. Using facts is pushing a big rock uphill. You might get it to the top with a few voters, but you’re going to expend a lot of energy for only a little return."